In 1978 famed stress expert Hans Selye addressed the American Hospital Association.
"I've written over twenty books on stress & health," Dr. Selye told us. "My publisher said I had to reduce my work to a simple brochure." (The audience chuckled.) "Then my publisher asked me to condense my message to just one catch phrase." The audience laughed harder & waited expectantly.
"Strive for your highest attainable aim but don't put up resistance in vain," Selye announced.
We condemn sound bites…and we live by them (even as we recognize that no phrase can communicate the beauty in fading flowers.) "Make America great again." "I'm with her."
Is it the world's complexity that favors Tweets over thoughtful analysis? Politicians, particularly Donald Trump, understand the power of catch phrases. He is a genius at transforming otherwise decent folks into lynch mobs with a few words. Notice how he takes unproven allegations against Hillary Clinton, labels her "Crooked Hillary" & then goads his crowds into chants of, "Lock her up."
Health care is also rife with catch phrases that affect health. My favorite was spoken by magazine editor Norman Cousins who encouraged the sickest among: "We are so much stronger than we think we are." He knew whereof he spoke. He had survived a terminal diagnosis by defying his doctor's advice & healing himself with laughter.
Caregivers can engage their healing skills in the wake of this election stress. Consider the healing in Beth Ritter-Conn's ten word phrase, "…healing has to begin where hurt has been the greatest."
Here is a four-word condensation of my life work: Live love, not fear.
Saint John, however, needed only three to deliver history's finest catch phrase: "God is love."
-Erie Chapman
Photograph by Erie
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